On Users and Innovation

by Lance on February 5, 2010

I always believe customers/users are always right, but what if the truth is they’re most of the time wrong? What if we all failed to innovate all because we are haunted with the vague functional spec and their vision of a far flung unknown universe? Does it make sense to perfect a product that no one uses? Or should we justify creating something ‘magical’ and redefine their experience by using our pragmatic thoughts as curators?

Let’s see.

One comment

I believe when you have a product in mind you have to be very specific on your intended users. Failure to identify it at the beginning is a recipe for failure.

by Lance on 24 March 2010 at 12:27 PM. #

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