User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea
by Lance on March 7, 2011
Companies should lead their users, not the other way around.
The user is king. It’s a phrase that’s repeated over and over again as a mantra: Companies must become user-centric. But there’s a problem: It doesn’t work. Here’s the truth: Great brands lead users, not the other way around.
More on FastCo Design Entry
Leave your comment