What Startups Need to Know About Design?

by Lance on April 17, 2012

It’s getting harder and harder to differentiate based on tech talent alone. Designers like Jonathan Ive at Apple, Joe Gebbia at Airbnb, and Dave Morin at Path (to name a few) are changing the world today – not entirely because Apple, Airbnb, or Path have better tech, but because they make their products more usable, aesthetic, and human.

Design is the link missing from your founding team. The perfect balance of business, tech, and design is an incredibly powerful tool…  and an even more powerful business model.

More on Well Riley’s Design Primer for Startups