Copywriting is now where the interface lives or perishes.

by Lance on July 3, 2012

The visual language of our interfaces has gone through a lot of changes over the past decade. Remember what the Web 2.0 interfaces felt like? Giant type, ginormous forms, and buttons that would make Fitt’s Law insignificant. God forbid you went off task or didn’t know exactly what to do next. Icons lined our digital streets (and still do in some parts). Need to cancel something? A big red circle with an “x” is here so you can be sure what it means.

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