Posts Tagged “ikea”

User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea

by Lance on March 7, 2011

Companies should lead their users, not the other way around. The user is king. It’s a phrase that’s repeated over and over again as a mantra: Companies must become user-centric. But there’s a problem: It doesn’t work. Here’s the truth: (…)

Read the rest of this entry »