The user is king. It’s a phrase that’s repeated over and over again as a mantra: Companies must become user-centric. But there’s a problem: It doesn’t work. Here’s the truth: Great brands lead users, not the other way around.
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I always believe customers/users are always right, but what if the truth is they’re most of the time wrong? What if we all failed to innovate all because we are haunted with the vague functional spec and their vision of a far flung unknown universe? Does it make sense to perfect a product that no one uses? Or should we justify creating something ‘magical’ and redefine their experience by using our pragmatic thoughts as curators?
Let’s see.
LOL! I thought the post was originally yours Lance. I was about to say : "W...
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